Experience

• Art Director | Lead UI/UX Artist at PlayJeux Studios

  CA

  May 2024 - August 2025

  With a Lead title but UI/UX focus art directing along side with Founder, Project Owner, Creative Manager, and other team members that involved in various projects to meet the needs of a project. Games includes slots games, table games, and etc.

  - Art direct & hands on creation in UI/UX designs, game marketing materials, game assets, and etc.
  
  - Creating product acquisition proposals.
  
  - UI/UX and game art creations for table games and main lobbies.

  More coming soon...

  Shipped titles include:
  
  Playjeux: Roulette Wheel of Thunder
  
  Playjeux: Multiplayer Roulette
  
  Playjeux: Blackjack Royal
  
  Pixiu: Blackjack Triple Sidebet
  
  Pixiu: Blackjack Touchdown
  
  Pixiu: Blackjack Trilux
  
  Pixiu: Blackjack Pairs
  
  Light & Wonder: IN FOR 6!™ Blackjack

  and TBA projects coming soon..

• UI/UX Art Director at Greentube USA

  US

  November 2022 - April 2024

  Working with the same people from Present Creative LLC under a new company name Greentube USA.

  UI/UX focus art directing along side with project owners, managers and artists to meet the needs of a project. Games includes slots games, digital scratches, and etc.
  
  
  
  - Art directing and provide guidance for Game/Tech Artists & Animators.
  
  - Prototyping UI/UX Designs in Figma & Photoshop.
  
  - Creating mood board based on market needs & project brainstorming.
  
  - UI/UX enhancements on existing projects.
  
  - Creation of new Meta Retention Tool for Greentube and other UI related tasks.

  Shipped titles include:
  
  - Lightning Lion Stepper Slots
  
  - Golden Roar Boom
  
  - Dessert Kingdom
  
  More to be released soon...

  https://www.greentube.com/

• Art Director | Lead UI/UX Designer at Present Creative LLC

  San Francisco

  August 2021 - November 2022

  UI/UX focus art directing along side with project managers, clients, and artists to meet the needs of a project.

  - Conceptualize and produce final polished art Assets for requested games.
  
  - Art directing and provide guidance for Game Artists & Animator.
  
  - Prototyping UI/UX Designs.
  
  - Creating and enhancing wire frames game flow.
  
  - Creating mood board based on client needs & project brainstorming.

  Shipped titles include:
  
  Outnumbered Games: Disruption (PC Steam)
  
  EQL Games: Tres Y Cuatro
  
  SciGames: SuperDraw
  
  Playjeux: Roulette Wheel of Thunder
  
  Playjeux: Multiplayer Roulette
  
  Playjeux: Blackjack Royal
  
  Pixiu: Blackjack Triple Sidebet
  
  Pixiu: Blackjack Touchdown
  
  Pixiu: Blackjack Trilux
  
  Pixiu: Blackjack Pairs
  
  Light & Wonder: IN FOR 6!™ Blackjack

  and many more...

  http://artofkennylee.com/present-creative-playjeux
  
  http://artofkennylee.com/present-creative-outnumbered-games

• Lead Concept Artist at GamingSoft

  Kuala Lumpur, Malaysia

  November 2019 - August 2021

  Lead Concept/UI Artist for Casino Games. Work independently and closely with project investor, software developers, and artist to meet the needs of a project.

  Responsibilities:
  
  - Conceptualize and Produce Final Polished Art Assets for Requested Games.
  
  - Art Directing and Provide Guidance for Game Artists & Animator.
  
  - UI/UX Enhancements for existing games with Research & Development Team.

  Things I Art Directed and Worked On:
  
  More than 30 games and consists of...
  
  [Qi Pai, Arcade, Mini, Tournament, and Table Games]
  
  - Main Game Lobby Designs.
  
  - Concept Design in 2D and a bit of 3D.
  
  - Character and Creature Designs.
  
  - Environment/Background Designs.
  
  - Game Effects and In Game Thumbnails Design.
  
  - UI Design for for Game Screen, Lobby Screen, Loading Screen, Help, Settings, History, Random Popups, Tutorials, and Bonus Round.

  http://artofkennylee.com/gamingsoft

• Freelance Concept/UI Artist at Galaxy City

  Malaysia

  May 2019 - July 2019

  Online Casino Poker, 2D game assets, UI/UX enhancements, and etc.

  http://artofkennylee.com/galaxy-city

• Freelance Concept/UI Artist at Hybrid Humans

  United Arab Emirates

  October 2017 - December 2017

  Enhance overall UI & UX. Create game assets and animation concepts.

  Website: https://www.falconvalleygame.com

• Freelance Concept/2D Game Artist at n2-LIVE

  Malaysia

  August 2016 - October 2017

  2D game assets, Animation concepts, UI enhancements, and etc.

  Website: http://n2-live.com

• Freelance Concept/2D Game Artist at Growl Interactive

  Australia

  June 2017 - August 2017

  Mortars Virtual Reality. Base tower designs, turrets, & cockpit.

  Game Trailer: https://www.youtube.com/watch?v=HuPryMu5Zf0

• Freelance Concept Artist/Illustrator at Kick starter - Aliens Got Milk

  Brazil

  January 2016 - March 2016

  - Overall concept for a top down view mobile game.
  
  - Classic cartoony design theme.

• Freelance Concept Artist/Illustrator at Fox Cub Games

  San Francisco, United States of America

  May 2015 - August 2015

  - Aladdin theme from rough to final for Magic Bonus Casino.
  
  - Beauty and the Beast theme concepts for Magic Bonus Casino.
  
  - Tutorial guidelines for new artist/illustrator.

  Apple Store: https://play.google.com/store/apps/details?id=com.foxcubgames.magicbonuscasino&hl=en